Markets and Distribution Channels
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and partners.
The concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information.
Distribution channel is the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.
Next you should watch at least one company interview video from the playlist and based on that you should do at least one quiz.
The playlist contains 9 expert interview videos of companies Playsign, Ludocraft and Ikoni Innovations. These videos are the source material for quizzes listed below. There are three parts for each company as follows:
Part 1. Serious Games Business
Part 2. Testing of Serious Games
Part 3. Serious Games Design and Gamification
Watch YouTube video of Playsign (Part 1, Serious Games Business) from 10:42 until the end and answer the questions.
Watch YouTube video of Ludocraft (Part 1, Serious Games Business) from 13:07 until the end and answer the questions.
Watch YouTube video of Ikoni Innovations (Part 1, Serious Games Business) from 06:16 until the end and answer the questions.
At this point, there is a discussion in the course, but not here in the open material.
Based on the discussion and your own knowledge your should be able to fill the box Platforms and distribution channels in the canvas. Define the platforms the game will be implemented and what distribution channels you plan to sell/distribute the game. What will be the costs of distribution channel? Justify your decisions. At this point there is no need to submit the canvas. You will continue to fill it as the course progress.