Serious game and business glossary


Here you find some of the keywords concerning serious games, gamification and business.

Browse the glossary using this index

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B

Business area

A part of a company's operations. Examples of business areas include product lines, subsidiaries, and branch offices.


Business model

Describes how a company is structured and its methods for maximizing revenues and profits.


Business strategy

Describes how the company will engage competitors, identify and segment customers, and respond to the actual market environment.