Serious game and business glossary

Here you find some of the keywords concerning serious games, gamification and business.

Browse the glossary using this index

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Characterizing goal

An additional goal of a serious game in addition to entertainment goal.


An arrangement that associates a product with someone other than the principal producer.

Concept document

A high-level document with a purpose to deliver the main ideas of the game concept. It is also used when seeking funding for the game development.


A form of crowdsourcing meant to source funds from a crowd.


The process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.