Serious game and business glossary

Here you find some of the keywords concerning serious games, gamification and business.

Browse the glossary using this index

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Delivery channel

A synonym for distribution channel. Have a look at Distribution channel.

Delivery model

This term is closely related to software. Delivery model refers to the approach taken to deliver software. Typical delivery models are on-premises software, hosted software, Software as a Service (SaaS) and application stores.

Design document

The game design document (GDD) is a highly descriptive living design document of the design for the game. Game design document is created and edited by the development team and it is primarily used in the game industry to organize efforts within a development team.

Distribution channel

The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.


An organisation or individual distributing the product or service.