Serious game and business glossary

Here you find some of the keywords concerning serious games, gamification and business.

Browse the glossary using this index

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One of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

Market area

A geographic region where a specific good or service is offered for sale.

Market region

A synonym for market area. Have a look at Market area.

Market segment

An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an otherwise homogeneous market.

Marketing channel

The path from vendor to the consumer of a company’s goods and services, flowing in one direction.


Converting non-revenue generating assets into sources of revenue. In economic terms, monetization means conversion of any event, object or transaction into a form of currency or something with transferable value.