Serious game and business glossary
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One of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.
A geographic region where a specific good or service is offered for sale.
A synonym for market area. Have a look at Market area.
An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an otherwise homogeneous market.
The path from vendor to the consumer of a company’s goods and services, flowing in one direction.
Converting non-revenue generating assets into sources of revenue. In economic terms, monetization means conversion of any event, object or transaction into a form of currency or something with transferable value.