Serious game and business glossary

Here you find some of the keywords concerning serious games, gamification and business.

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Value chain

A string of companies working together to satisfy market demands. The value chain typically consists of one or a few primary value (product or service) suppliers and many other suppliers that add on to the value that is ultimately presented to the buying public.

Virtual reality

A computer-generated environment or reality that is designed to simulate a person’s physical presence in a specific environment that is designed to feel real.

Virtual world

A computer-generated environment that is designed and shared by individuals so that they can interact in a custom-built, simulated world.