Game and gamification design glossary

Here you find some of the keywords concerning serious games, game design and gamification.

Browse the glossary using this index

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A game action arises from the rules of the game. Actions guide gamer’s behaviour and gives her/him a possibility to interact with the game and other players.


A game analysis is an important game development action that is used in order to understand games better, especially providing insight into the game-player relationship. Unlike the game review, the game analysis mainly consists of what is actually present in the game, not what you think should be.

Applied game

A synonym for serious game. Have a look at Serious game.


In game development artists are responsible for the artwork, often designing the landscape, the objects and the avatars of the game. The audio components are often designed by sound artists.


Game assets are tangible or perceivable elements of a game, including the appearance and behaviour. Examples of game assets are images, textures, 3D models, sounds and scripts.

Augmented reality

The integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

Authoring system

An authoring system helps to develop a narrative structure of a game based on collection of game assets and a creative intent that manages the visual and temporal flow of a serious game.